What Are These Tracking Technologies Anyway?

Small text files get saved to your device when you browse our site. We call them cookies, and they help us remember your preferences between visits. Without them, you'd need to reconfigure your dashboard settings every single time you logged in, which would get old fast.

Beyond cookies, we also use local storage, session tokens, and pixel tracking. These tools work together to create a smoother experience while helping us understand which features get used most often.

The Types We Deploy

Specific Implementations

• Session identifiers that expire when you close your browser
• Authentication tokens valid for 30 days unless you log out
• Preference storage for dashboard configurations (persistent until cleared)
• Analytics tracking through third-party platforms with 24-month retention
• Marketing pixels that track campaign performance for 90 days

How This Benefits Your Experience

The practical advantages show up in daily use. When you return to a complex financial model you built last week, it loads exactly as you left it. Your preferred chart styles, calculation methods, and reporting templates remain configured.

On the analytical side, we notice patterns. If dozens of users abandon a particular feature halfway through, that tells us something needs fixing. If certain educational resources get referenced repeatedly, we know to expand that content.

For Australian users specifically, we track regional usage patterns to better serve local financial planning needs and compliance requirements.

Browser-Level Controls

Every modern browser gives you granular control over cookie storage. Here's how to access those settings in the most common browsers used in Australia:

Keep in mind that aggressive cookie blocking might interfere with site functionality. If you're experiencing issues after changing browser settings, try adding linkfeedripple.com to your allowed sites list.

Data Retention Timeframes

Different tracking types persist for different durations based on their purpose:

• Session cookies disappear when you close the browser tab
• Authentication tokens last 30 days or until manual logout
• Functional preferences persist indefinitely until you clear them
• Analytics data aggregates after 24 months and becomes anonymous
• Marketing campaign tracking expires after 90 days

We don't hold onto granular user behavior data longer than necessary. Once analytics get aggregated into statistical reports, individual session details get purged from our systems.

Third-Party Services

Some tracking happens through services we integrate rather than code we control directly. Our analytics platform, email service provider, and payment processor all place their own cookies when you interact with those features.

These third parties operate under their own privacy policies, though we choose partners with strong data protection practices. If you want complete control, you'll need to manage preferences both here and through those external services.

Changes to This Policy

We update these practices occasionally as our platform evolves or regulations change. When significant modifications occur, we'll display a notification banner on your next visit. The "Last Updated" date at the top tracks when the most recent revision went live.

For Australian users, we stay aligned with Privacy Act requirements and monitor developments in digital consent standards.